elPulpo, the Galician fashion brand founded and directed by José Antonio and Jorge Chacón and whose main shareholders include the popular actor Xosé Antonio Touriñán; has acquired the iconic children’s fashion brand Nanos. With this purchase, Pulpo continues with its growth strategy within the children’s fashion market, for which it has planned an ambitious expansion plan in the next three years, now with Nanos as a prestigious brand and great value for the group. and with the incorporation of 10 of its key stores nationwide.
Nanos, founded in 1963 in Ortigueira (A Coruña) by Pilar Martínez Sanjuán, has been the emblematic brand of children’s fashion for more than half a century. In 2020, the company had reached 400 points of sale worldwide, with 40 its own stores and a turnover of 14 million euros.
The acquisition decision by Pulpo was made after Nanos filed for bankruptcy in recent months. The A Coruña group, with extensive experience in the management and distribution of fashion brands, sees in Nanos an opportunity to strengthen the sector and continue promoting Galician fashion with the highest quality and sustainability that the Pulpo has abandoned since its origins and which, on the other hand, have always defined Nanos.
“We are especially excited – as well as a great challenge – for Nanos to join the El Pulpo project, since it is a firm that we admire and with which we share very significant values. We are proud to contribute to the development and empowerment of the fashion sector with this union of two emblems of Galician textiles. I can say that today I have the honor of taking the baton from the Martínez family, an example and a reference in the sector, and from El Pulpo we are committed to working with respect, admiration and dedication to make our new group, the great international company. that it deserves,” says José Antonio Chacón, Founding CEO of elPulpo.
elPulpo, a 100% Galician company, has stood out since its founding in 2005 for its focus on sustainability, respect for the environment, freshness and quality in its designs. Currently the brand has emblematic stores in A Coruña and in the Madrid neighborhood of Chamberí; 30 corners in El Corte Inglés Centers nationwide and more than 120 multi-brand points of sale in Spain. In addition, it has opened showrooms in A Coruña, Madrid, Bilbao and Lisbon; and is immersed in an ambitious internationalization plan with a focus on Italy, Portugal, France and Mexico.
With this acquisition, El Pulpo aims to further enhance its presence in the children’s and youth fashion market, maintaining and respecting the essence that both brands share, and positioning itself as the perfect tandem to meet the needs of a broad target of customers looking for dog. the excellence and quality of the product, as well as a commitment to sustainability.
Nanos, focused on the target 0-12 years
Nanos will continue to dress the most demanding little ones with fresh designs made to the highest quality standards, focusing on its First Wear line, between 0 and 36 months, and its Kids Collection, designed for ages 4 and up. up to 12 years old. For ages 12 and up, the offer will be completed with the Octopus collection, focused on youth fashion and genderless products.
In the men’s and unisex fashion sector, elPulpo will continue with the planned roadmap, establishing itself as one of the current Spanish brands with the most projection and confirming the jump to Latin America in spring 2024.
