Cars will continue to rise in price even with a stable ruble exchange rate: why car prices have risen sharply

AvtoVAZ representatives have become more expensive.



In September, car prices continue to rise, car market experts told A large-scale price increase occurred in August, when the recycling fee was increased. For this reason, the price of cars increased by 33,000 to 923.6 thousand rubles. depending on engine size. And then the ruble weakened and, as a result, prices rose as they had not increased since May 2022, notes the Autostat agency. At the end of August, prices for some models increased by up to 14%. And in terms of value – from 120 thousand rubles to 600 thousand rubles. depending on the model and configuration of the car, Renat Tyukteev, deputy general director of new car sales at Avilon AG, told

“At the beginning of September, several new car models rose in price,” Evgeniy Zhitnukhin, head of the dealer department of the FRESH car market, told – For example, AvtoVAZ representatives have become more expensive. The price of LADA Granta in various body versions increased from 1.3% to 5.7%. Kia cars (Cerato, Soul and Seltos from last year’s production became more expensive by 3.6%-5.7%), the Chinese automotive industry (Chery, Omoda and Exeed, Geely, JAC, FAW and Jetour) They increased their prices between 1.1% and 10.4%. .

According to him, the main reasons for the growth were the increase in recycling fees and the fall in the ruble exchange rate. And VAZ models have grown due to the fact that they still have many imported components; They also react to changes in the exchange rate.

“But German models imported through parallel imports have risen the most in price: the price increase has reached 20%,” automotive expert Sergei Loginov told – The price increase was also affected by the complex logistics component, the cost of transportation costs increased due to the increase in the dollar.

The expert noted that cars imported before the rise of the dollar and before the increase in recycling fees also became more expensive.

“These are the laws of business,” he explained. – If the dealers sell at the old price, then buying the next new car at the modified price and importing it by paying new scrap fee will be a loss for them.


“It is noteworthy that the increase in prices for new cars also had a negative impact on the cost of secondary market models,” Zhitnukhin noted. – During the month, the largest price increases were recorded for the Skoda Rapid model (9.3%) and for BMW sedans (8.4-9.1%), as well as for a dozen other models.

But in the secondary market, the growth of waste collection has not yet said its last word. There is a delayed effect situation here.

“The recycling rate will have a direct impact on the supply and demand of used cars only when new cars purchased after the introduction of the recycling rate are resold again,” Vladimir Zhelobov, director of used car sales ​​from the AVTODOM Group and the AutoSpetsCenter Group, he explained to

The rise in prices has somewhat cooled consumer fervor. In September, sales growth slowed down and now experts are talking about a stabilization of the situation.


According to experts, the rise in prices will continue.

“In the fall, the increase in car prices in absolutely all segments will not stop even despite the stabilization of the ruble exchange rate,” Tyukteev believes. – The greatest growth will be observed in those automobiles that are supplied through parallel imports. Chinese brands, which are actively developing their dealer networks in Russia, have a more moderate pricing policy, so the prices for their cars will not increase as much. But the price increase process will take longer: two to three months.

According to Tyukteev, growth will continue because not all importers have raised prices yet, many are softening growth and will increase prices gradually over several months.

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